Penn State University

How Culture and Tradition Got in the Way of Morality

In my Public Relations Case Studies course, our final project was to write an in-depth analysis of a public relations crisis. Our group chose the Penn State University scandal involving former Nittany Lion defensive coordinator, Jerry Sandusky.

Case Study

Through our extensive research, we found that this case directly deals with a number of areas in public relations practices, including community relations, employee relations, and investor relations.

This Case Study Includes

• + Background Information
• + Strategies Employed by PSU
• + Tactics Used by PSU
• + Evaluation of Public Relations Efforts
• + Final Thoughts

Info

• + Project: Case Study
• + Client: Penn State University
• + Skills: Research and Analysis